Effective Date: [11 November 2025]
1. Introduction
TORTUGA APPS (SMC-PRIVATE) LIMITED (“we”, “us”, or “our”) respects your privacy. This Privacy Policy outlines how the Easy Draw Anime app (“the App”) manages user data and utilizes device permissions.
The App is an Augmented Reality (AR) creative tool designed to help users learn to draw sketches by overlaying templates onto the real world (tracing). Its core functionality requires the CAMERA permission for AR tracing and INTERNET access to load templates and reference images from our servers.
CRITICAL NOTICE: The App now includes AdMob for advertising and Firebase for crash reporting and analytics, which involve the collection and processing of user and device data by these third-party services.
2. Information We Collect
We collect and process two categories of data:
a. Data Accessed and Processed (Local Device Only)
This data is processed exclusively on your device for the App’s core functionality and is never recorded, stored, or sent to our servers or any third party, including our SDK partners.
- Camera Feed (AR Tracing): The App uses your device’s camera for the Augmented Reality tracing feature. This involves real-time processing of video frames to overlay digital images onto a physical surface.
- User Images/Photos: You may select existing images from your device for custom tracing. The content of these images is processed locally.
- Drawing Data: User interactions within the drawing interface are processed locally.
b. Data Collected and Transmitted by Third-Party Services
The App utilizes third-party SDKs that automatically collect certain data for advertising, analytics, and service maintenance. This data is collected and processed according to their respective privacy policies.
| Data Type | Purpose of Collection | Collected By |
| Identifiers (e.g., Android Advertising ID, App Set ID, Instance ID) | To display personalized ads and measure ad performance, as well as to uniquely identify installations for analytics and crash reporting. | AdMob, Firebase Analytics, Firebase Crashlytics |
| Location (Coarse) | Derived from IP address to serve locally relevant ads and for geographic analysis of app usage and crash reports. | AdMob, Firebase Analytics, Firebase Crashlytics |
| Usage Data | Information about how you interact with the app (e.g., app launch, taps, video views, session duration, device type, operating system version). | AdMob, Firebase Analytics, Firebase Crashlytics |
| Diagnostic/Performance Data | Information related to app stability and performance, including crash logs, hang rate, and energy usage. | AdMob, Firebase Crashlytics, Firebase Analytics |
3. Permissions Used in the App
| Permission Name | Reason |
| CAMERA | Required for core functionality. Allows the App to access the camera feed for real-time Augmented Reality tracing. |
| INTERNET | Required for content delivery (templates, privacy policy) and to connect to AdMob and Firebase services for ads and data collection. |
| AD_ID | Required by the AdMob SDK to provide advertising and analytics services. |
| READ_EXTERNAL_STORAGE (maxSdkVersion 32) | Required for Android 12 and older to allow the user to select existing image files from device storage for custom tracing. |
| READ_MEDIA_IMAGES | Required for Android 13 and newer to allow the user to select existing image files (photos and pictures) from device storage for custom tracing. |
| READ_MEDIA_VISUAL_USER_SELECTED | Required for Android 14 and newer to allow the user to select specific images while limiting the App’s access to only the selected files. |
4. Third-Party SDKs & Advertising
The App uses the following third-party services which may collect and process user data as described above.
| SDK Name | Purpose | Families Policy Compliant | Data Processed | Privacy Policy |
| Google Mobile Ads SDK (AdMob) | To serve advertisements within the App to monetize the free service. | ✅ Yes | Identifiers, coarse location, usage data, diagnostics. | Google Privacy Policy (AdMob is part of Google) |
| Google Analytics for Firebase | For analyzing app usage and user behavior to improve the App. | ✅ Yes | Identifiers, coarse location, usage data, diagnostics. | Google Privacy Policy (Firebase is part of Google) |
| Firebase Crashlytics | To monitor app crashes and stability. | ✅ Yes | Identifiers (Crashlytics Installation UUID), device state, crash traces. | Firebase Data Processing and Security Terms |
com.github.bumptech.glide (Glide) | Efficiently loads and displays local and online images (templates) for use as references or UI elements. | ✅ Yes | None (Handles image loading locally) | Glide Privacy |
androidx.camera... (CameraX) | A suite of libraries used to simplify and manage the device’s camera functionality. | ✅ Yes | None (Handles camera access locally) | AndroidX Privacy |
androidx.core.ktx, com.google.android.material, etc. | Standard Android libraries for interface design, compatibility, and app lifecycle management. | ✅ Yes | None essential to its core function. | AndroidX/Google Privacy |
User Choices for Advertising: You can manage or opt-out of personalized advertising through your device settings:
- Android: Open the Google Settings app, select Ads, and enable the option to “Opt out of Ads Personalization.”
🛈 Disclaimer: We do not control the data processing practices of these third-party SDKs. Their use of data is governed by their respective privacy policies. We use them for essential app functionality, monetization, and maintenance.
5. Data Retention & Security
- We do not collect, store, or transmit personal data or the content of your images/drawings to our servers.
- The data collected by third-party SDKs (AdMob, Firebase) is retained according to their specific retention policies (e.g., crash data is retained for a limited time for analysis) and is subject to their security measures.
- The camera feed used for AR tracing is ephemeral and processed only on the device.
6. Children’s Privacy
This App is suitable for users of all ages. The App’s content is not directed toward children under 13. Given the use of AdMob and the App’s general audience, we take steps to comply with relevant children’s privacy regulations, including:
- We use the Google Play Families Policy compliant versions of the SDKs.
- For users known to be under a certain age (e.g., under 13), we may be required to restrict ad personalization or mark ad requests for “child-directed treatment” to ensure compliance with laws like COPPA and the GDPR.
7. Changes to This Privacy Policy
We may update this policy to reflect changes in legal or functional requirements, including the addition or removal of third-party services. We will post updates on this page and revise the “Last Updated” date.
8. Contact Us
For questions or concerns about this Privacy Policy:
📧 support@tortugaapps.site
🏢 Company: TORTUGA APPS (SMC-PRIVATE) LIMITED